Today, Millennials are one of the largest and most powerful marketing groups in existence.
In addition to making up 40% of workers in the U.S., Millennials are also the most diverse generation in the current U.S. population.
Millennials currently wield a significant weight in the workforce. Moreover, they’re projected to make up 75% of it by 2025, and they’re changing the face of the traditional office as they take over. While generations before them adapted to their workspaces as they existed, millennials expect their workspace to adjust to them. And thanks to the sheer size and power of the generation at hand, these spaces are being forced to do just that.
